Marketing Strategy & Branding
Hello! I'm Laurel.
Hello! I'm Laurel.
I help organizations grow by evangelizing their unique brand promise in a way that resonates with the target audience.
I help organizations grow by evangelizing their unique brand promise in a way that resonates with the target audience.
Business Growth
Business Growth
Business growth is directly tied to your unique value proposition and how it dovetails with your clients' or customers' emotional goals and needs.
Business growth is directly tied to your unique value proposition and how it dovetails with your clients' or customers' emotional goals and needs.
Your brand promise is the feeling evoked when people buy your product or service. Why are emotions so critical in the purchasing decision? Because they are the primary drivers of why we buy. Data and statistics can help, but as much as we would like to think we are rational human beings, our emotions and habits drive our behavior and decisions.
Your brand promise is the feeling evoked when people buy your product or service. Why are emotions so critical in the purchasing decision? Because they are the primary drivers of why we buy. Data and statistics can help, but as much as we would like to think we are rational human beings, our emotions and habits drive our behavior and decisions.
- Have you uncovered the emotional needs of your clients or customers?
- Can you tell a story that addresses their hopes or fears?
- What role does your product or service play in improving your customer's life?
Marketing Model Roadmap
Marketing Model Roadmap
Omni-Channel Marketing Execution
Omni-Channel Marketing Execution
About Me: Laurel Doggett
About Me: Laurel Doggett
With an in-depth understanding of human motivation, design, and communications, I create effective integrated marketing campaigns that tell a story that taps into the fundamental needs of your customer.
With an in-depth understanding of human motivation, design, and communications, I create effective integrated marketing campaigns that tell a story that taps into the fundamental needs of your customer.
How can you start telling a compelling story that taps into the unique aspect of your value proposition and puts your customer at the center of your business? It's not about you. It's about your customer. When you can really solve for your customer, then you can become the purple cow.
How can you start telling a compelling story that taps into the unique aspect of your value proposition and puts your customer at the center of your business? It's not about you. It's about your customer. When you can really solve for your customer, then you can become the purple cow.
Let's connect.
Let's connect.
Please reach out to LaurelDoggett [at] gmail.com
Please reach out to LaurelDoggett [at] gmail.com